Most marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your ...

Stay in this business long enough and you’ll see the old become new again. The concept of the marketing funnel has returned in full force, and rather than fight ad agencies over the theory, Audacy has ...

MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of people switching digital activities at least hourly and 42% describing their path to purchase ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The traditional purchase funnel, which maintained that the consumer moves in a liner way from ...