This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Tech didn't just star in Super Bowl ads this year — it stumbled. While the stakes are high for advertisers, some glitches ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share common creative ...

Monday, February 10 @ 9:24 am PT As mentioned by SteamDB on BlueSky, Valve's talk of in-game advertisements has already existed as a policy, with the page referenced below now just a separate entity.

Anthropic’s Super Bowl ad isn’t built to win consumers. It’s a corporate signal flare aimed at stakeholders, competitors, and the narrative battle shaping AI’s future.

Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

TL;DR: Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to add ...

Advertising for mini-games on WeChat is booming, having grown by 113% year on year, as per figures from the latest China WeChat Mini Games Advertising and User Acquisition Report. Mini-games refer to ...

In Brief: Avalanche Invests in BigAds: Avalanche blockchain invests $140,000 in in-game advertising network BigAds to advance its technology and expand its influence. Performance-Based Grant ...