This paper tells the story of UltraLift, Garnier's mass-market anti-ageing range. It was a brand in steep year-on-year decline in a flatlining market, and it had lost 30% of its sales in just 4 years.

Tina Fey is the new skincare spokesperson for Garnier. Writer, producer, actress and all-around funnywoman Tina Fey, who has been the face of Garnier Nutrisse hair color since 2011, is expanding her ...