September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

A pack of 16 Gillette Fusion5 Razor Blades is currently on sale at Amazon for £29.72, saving shoppers 24% on the retail price of £39.07. Each razor head is fitted with five anti-friction blades, which ...

Gillette just pulled back the curtain on its latest innovation, and guess what: It’s not more blades. It’s actually a new type of handle that swivels, inspired by men making funny faces when they ...

CINCINNATI — Procter & Gamble has overhauled its online Gillette business, offering customers the new option of on-demand purchases or the traditional subscription service. Previously called the ...

Procter & Gamble’s Gillette subsidiary filed a federal lawsuit against the Dollar Shave Club yesterday, claiming that the upstart — which has grabbed more than 50% of the online market since opening ...

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Shaving giant Gillette Co. has filed a lawsuit claiming the razors of upstart rival Dollar Shave Club illegally use the Boston company’s patented razor blade technology. The Procter & Gamble ...

Gillette's new advert discouraging sexism has caused a storm around the world. And now the brand is being accused of hypocrisy because its products for women are generally more expensive than its ...