As fierce as competition can get in the marketplace, the fight is seldom fought with blades — except, of course, when it comes to the battle between razor companies. Gillette, which first introduced a ...

September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

A redesign of Gillette's Fusion razor, the nation's best seller, is coming and - before you ask - it doesn't have any extra blades. The company plans to have the Fusion ProGlide on store shelves in ...

NEW YORK – Gillette Co. (G) on Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have ...

Let’s consider the following events: Gillette has created a razor with 5 blades and we discover a blog dedicated to shavers and shaving. Both of these items are unusual, at best, but the conjunction ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› Advice, staff picks, ...

This week, Gillette unveiled the latest weapon in the razor industry arms, featuring double-pivot FlexBall technology. But how have the company's razors changed over the years? This week, Gillette ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

There is admittedly nothing fancy here whatsoever. Five blades, a lubrication strip, and a swivel handle. That's the whole appeal. A good shave doesn't require vibrating or heated blades—just hot ...

Shaving giant Gillette Co. has filed a lawsuit claiming the razors of upstart rival Dollar Shave Club illegally use the Boston company’s patented razor blade technology. The Procter & Gamble ...