Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in ...

Google’s search ecosystem is heading for a structural reset. A new industry report warns that publisher traffic from Google Search could fall by nearly 40% over ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import. Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a ...

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and revenue.