Google's AI shopping tools will now let you virtually try on clothes using your own photo, the tech giant announced Tuesday at its I/O developer conference. Why it matters: AI is reshaping how we shop ...

Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Alphabet (NASDAQ:GOOGL) has been the best of the Magnificent Seven for a reason. Whether we’re talking about the strength of ...

Google has begun showing the ‘Price at Checkout’ within Google Shopping listings, both for paid ads and organic results.

Google debuted an AI-powered shopping experience on Tuesday to inspire more reliable purchases and shop on users' behalf. AI Mode combines Google’s Gemini and Shopping Graph to allow shoppers to use ...

Google Shopping released a suite of AI tools last week for fashion and beauty products to help shoppers better visualize items and inspire them to buy. U.S. mobile users can use Google's vision match ...

Lilian Rincon showed how Google Shopping can price compare and more. Google is unveiling new tools to make price comparing and purchasing even easier as the holiday shopping season gets underway. A ...

Google is not a retailer or even a marketplace, but it has played a central role in online shopping for decades. More than 1 billion shopping searches happen on the platform every day, yet Google has ...