Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.

Miley Cyrus is the latest celebrity to join the metaverse. As the face of the Gucci’s Flora Gorgeous Jasmine fragrance, the singer is making her debut in Roblox’s Gucci Town as the platform ...

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital ...

Miley Cyrus visits Gucci Town in Roblox, where fans can interact with her avatar and take virtual photos with her as she promotes Gucci Beauty's newest scent.

Fashion brand Gucci is making its presence in Roblox more permanent, with a virtual space called Gucci Town that’s available now.