Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The 300-store Guitar Center chain recently appeared on ...

Music gear retailer Guitar Center has appointed Mike Schultheis executive vice president and chief stores officer. Schultheis will oversee and manage all aspects of the company’s retail stores.

Guitar Center says it is the first music retailer to add an AI shopping assistant directly to its store floor. “Rig Advisor is like having a professional gear consultant in the palm of your hand, ...

Guitar Center CEO Gabe Dalporto already faces the challenge of steering the guitar gear retailer through uncertain waters in the face of a digital market boom, but he’s also faced with the challenge ...

LOS ANGELES — The year was 1964. The Beatles had conquered America, and the first Guitar Center store opened in Hollywood, selling instruments and amplifiers to a generation eager to play rock 'n' ...

A half-dozen new stores and services, the relocation of another store and the February arrival of a national musical instrument chain store are among the changes recently announced by Valley Mall ...