Los Angeles Times

“Happy Cow” bill aims to keep public commercials in state

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Call it the Happy Cow bill.The California Legislature is chewing over a ...
Los Angeles Times

‘Happy Cow’ bill would require publicly funded commercials for California products to be made in state

Call it the Happy Cow bill. The California Legislature is chewing over a measure that would require commercials promoting state products, and that are financed with public funds, to be produced in ...
Los Angeles Times

State milk ads heading abroad to save moola : Unions are sour on a New Zealand plan for ‘Happy Cows’ spots.

The California Milk Advisory Board may have shot itself in the hoof. The board, which promotes the state’s dairy farmers and is overseen by the California Department of Food and Agriculture, is again ...
MediaPost

'Happy Cow' Ads Expand To Include Californian Milk Seal

New, expanded ads from the California Milk Advisory Board (CMAB) are debuting this month to support the new Real California Milk seal, joining the Real California Cheese seal. The ads, which broke ...