Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

For many entrepreneurs and small businesses, this period of uncertainty also represents an opportunity to invest in their businesses and use marketing and advertising to grow consumer loyalty. Despite ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything ...

Every business needs to promote itself. But if you don't have the budget to work with influencers or pay for ads just yet, you can ask employees to be your own brand ambassadors. Even if they aren't ...