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What is the triple bottom line?

Triple bottom line measures success via people, profit, and planet. John Elkington coined the term in the mid-1990s. Examples include Patagonia and DHL.
The FINANCIAL — Once the credit crisis is firmly consigned to corporate history, we will likely reflect on just how dramatically it changed the corporate landscape. Not only will it have sent some ...
The theory that companies should place the same emphasis on society and the environment as they do on profits – the triple bottom line (TBL) – has been around for almost 30 years. And now I am seeing ...