Earlier this year, I launched a new agency, starting with a small team I brought over from my other agency. We intentionally chose to do things differently. The traditional agency model, where project ...

There's a hidden back door in the agency world that allows you to avoid retainer fees for a completely performance-based model. Imagine only having to pay your agency for every sale they generate for ...

According to a recent survey by the American ANA (Association of National Advertisers), 59% of brands choose their agency partnerships on cost alone. That statistic should terrify every agency leader ...