Traditional research tools such as surveys, observing people’s behaviors, and using confederate actors in experiments has helped psychologists learn a lot about human behavior. However, many crucial ...

Architecture is the design of spaces for human occupation. Despite architects’ skill in designing spaces to influence human behavior there often is a shortfall in anticipating and reacting to ...

David Chikli is the Co-Founder and CTO of Airfold Inc., focused on building consumer AI products shaped by behavioral insight. Consumer AI is not a technology problem first. It is a behavioral problem ...

Over the past year, a curious idea known as the “Viral Bird Theory” has taken over social platforms, podcasts, and group chats, sparking intense debates about how humans behave when they think no one ...