IKEA furniture is known for its affordability, style, and contemporary design sense — not its longevity. But now, with the release of a new ad, the company hopes to change the way we look at their ...

About a year ago, Ikea broke the rule book with an ad campaign that showed its products being ignored by kids. This time it's going further. Not only is it giving its products second-billing to a cast ...

Busy-ness has become a badge of honor in today’s world of work. We rarely take all our vacation days. We strive to be as productive as possible with the 168 hours we have each week. We think if we ...

Need a crib? More importantly, need to know if you need a crib? IKEA has you covered. Its latest print ads, from Swedish advertising agency Åkestam Holst, contain a swatch created with chemicals ...

STOCKHOLM (KXRM) – IKEA’s latest advertisement may be different from previous ones seen as it now also doubles as a pregnancy test. According to AdWeek, the ad encourages women to dab urine on a ...

(KGTV) - IKEA wants pregnant women to pee on a magazine ad - for a good reason. Sound disgusting? It may be worthwhile. When urine hits a strip on the ad, it reveals a special discounted price on ...