PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

AppLovin Corp. leverages its AI-powered platform to deliver targeted, automated marketing solutions, positioning itself as a leader in next-gen advertising with substantial growth potential.

It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

New York Times Advertising, the award-winning advertising team within The New York Times, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an expanded ...

While spending on advertising, apps, digital payments, and entertainment such as music and gaming all contribute, this is just a portion of what drove the $519 billion in worldwide billing and sales ...

The MarketWatch News Department was not involved in the creation of this content. LIMASSOL, Cyprus, Feb. 4, 2026 /PRNewswire/ -- PropellerAds, a leading global ad platform specializing in ...

Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

LIMASSOL, Cyprus, Feb. 4, 2026 /PRNewswire/ -- PropellerAds, a leading global ad platform specializing in performance-driven advertising solutions, has released its annual market report, The State of ...