For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” A majority of Instagram news influencers (57%) explicitly claim a clear political party or ideology. Within ...

AI influencers may be taking work away from human influencers, the FT reported. Virtual influencers — who look like real people — are striking six-figure deals with luxury brands. One of the companies ...

Being home to high-profile events like New York Fashion Week and the US Open and to some of the world’s best hotels and trendiest restaurants — it’s no wonder NY is also the hub for some of the ...

For brands looking to create authentic connections with their audiences on Instagram, influencer partnerships have become a powerful tool. Strategically leveraging these partnerships can significantly ...

Even as a TikTok ban looms, the creator economy remains alive and well. Healthcare influencers — ranging from Dr. Pimple Popper to those who offer mental health advice — have risen to fame across ...

Instagram is testing a program that offers its top influencers the ability to interact with their followers over direct messages using a chatbot. By Sapna Maheshwari and Mike Isaac Being an influencer ...

Instagram influencers often lead glamorous lifestyles—in fact, that’s kind of their whole thing. But where does the money come from to live in luxury? Influencers can earn income in a number of ways, ...

It's a clever bait-and-switch tactic.