Jif has released a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. The purpose is to "settle the great debate" over how to pronounce the ...

As we move into the future, we as a people are going to face questions that will have hard answers, because as technology outraces us all, we’ll have no precedents to look back on in some situations.

Jif peanut butter is sharing its label with the word Gif, a brilliant branding move that attempts to settle one of the most important questions of our time: Hard G or soft? The “answer” is on the ...

Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. Jif is releasing a limited-edition jar of GIF peanut butter in a ...

Having joined the debate last year over how the word GIF should be pronounced, Jif peanut butter is now taking on a lyrical battle between old- and new-school rap music. It comes in the form of the ...

Jif peanut butter is interjecting its brand into the cultural conversation with a playful campaign attempting to settle the “great debate” over how to pronounce GIF (soft or hard “G”). The #JifvsGIF ...

Is it Gif? Or is it Jif? Someone should write a song! Oh look, someone did. That someone is musician Jonathan Mann, who recorded this song “Don’t Say GIF” after GIF-inventor Steve Wilhit set the ...

Steve Wilhite - the inventor of the GIF file format - has confirmed that it should actually be pronounced 'Jif'. Wilhite was honoured with a lifetime achievement award at the annual Webby Awards in ...

I started playing around on the Internet back in the early ’90s before there was a fully formed World Wide Web. At that time, the GIF (Graphics Exchange Format) was the image of choice for many things ...

Stephen E. Wilhite, creator of the GIF (Graphics Interchange Format) file format, has passed away from complications related to the Covid-19 virus. He as 74 years old when symptoms from the disease ...