On the back of a multi-agency pitch Kérastase, L’Oréal Group has appointed VMLY&R India as their Social Agency of Record for a period of two years. Part of the L’Oréal group, Kérastase represents the ...

L’Oréal’s Kérastase brand is focusing on data with its latest innovation, the world’s first smart hairbrush, which it says will allow the beauty brand to communicate directly with consumers and ...

French beauty giant L’Oréal posted better sales growth trends despite a difficult landscape for beauty groups and noted that ...

Sensors on the hairbrush count strokes, determine whether the hair is dry or wet and analyze the force used when brushing. It even includes a microphone that listens to the sound of hair brushing, to ...

Basically, every time you brush your hair, the Hair Coach has a microphone that picks up sound waves on texture, the rate of hair breakage, moisture levels, and volume. Then, once the hair coach has ...

L’Oreal thinks your hairbrush could be a little smarter. The French cosmetics and beauty giant this week will debut a connected smart hairbrush called the Kérastase Hair Coach at CES 2017 in Las Vegas ...

L’Oreal is stepping up production of its own content as it puts in place plans to create a “content factory” for its professional hair care product brand Kérastase and make-up company Shu Uemura.

MADE THIS has taken its five-year partnership delivering assets for 23 L’Oréal brands to new heights with a 3D anamorphic billboard takeover of Melbourne’s Swanston Street to launch the Kérastase ...

The Kerastase Hair Coach Powered by Withings, the world’s first smart hairbrush developed in collaboration with L’Oreal’s Research and Innovation Technology Incubator. Alex Wong/Getty L’Oréal, one the ...

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. They say: A haircare ...

L’Oreal remains steadfast in its digital focus with its latest smart hairbrush called the Kerastase Hair Coach, slated to be launched at the global consumer technology tradeshow, CES 2017. The ...