This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Lego Group on Jan. 7 recreated an iconic moment ...

Add Yahoo as a preferred source to see more of our stories on Google. In a first for the Sphere in Las Vegas, the venue’s outer shell (it’s called the Exosphere) will debut an interactive game ...

LAS VEGAS -- The Force is strong in Las Vegas! This week at Sphere, Sphere Studios, in collaboration with LEGO, Disney and Lucasfilm, debuted a first-of-its-kind LEGO "Star Wars"-themed live ...

Lego x Star Wars Team Up With The Sphere For CES Experience Disney, Lucasfilm & Lego Team Up To let You Blow Up The Death Star On The Sphere During CES Now, if you had to ask us what the purpose of ...