Lens Studio is a new Mac and Windows desktop app from Snap Inc. for creating, publishing, and sharing augmented reality objects and experiences in Snapchat, as overlays known as ‘Lenses’. The free ...

Snapchat is now letting users create DIY augmented reality World Lenses. On Thursday, December 14, Snapchat announced Lens Studio, a desktop app that allows anyone to create a lens, submit it for ...

Snapchat’s upcoming on-device AI model could transform your background — and your clothing — in real time. Snapchat’s upcoming on-device AI model could transform your background — and your clothing — ...

Snapchat has announced two major updates: the launch of a dedicated Apple Watch app and an expanded rollout of its Lens Studio platform to iOS and the web. The updates reflect Snap Inc.’s push to ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to work on its advancing AR ...

Snap unveiled its second official application to help advertisers and everyday Snapchat users create their own augmented reality (AR) lenses that overlay digital images on real backgrounds seen ...