Discover how companies boost profits through first, second, and third-degree price discrimination strategies, targeting ...

Medicare enacted 10 negotiated drug prices for some of the nation’s costliest prescription medications Jan. 1. However, years before the new prices launched, pharmaceutical companies widely altered ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

When firms release new products they need to determine how to price them. Here we look at two new product pricing strategies that firms use. One is Price Skimming and the other is Market Penetration ...

Tariffs and ongoing volatility have impacted global trade and exerted cost pressure across nearly all industries, creating ripple effects that demand companies rethink core strategies like pricing, ...

As rising costs squeeze margins, behavioral pricing techniques offer leaders a way to increase revenue without pushing prices beyond what customers will accept. Unsplash+ According to Bank of ...

In today’s volatile e-commerce environment, because the focus is on price management, the effective use of analytical tools and residential proxies is becoming essential. The use of residential ...

Tariffs have made headlines - and raised retail prices - all year. In the beauty landscape, though, that's only one piece of the price equation. After years of consistent price increases, consumer ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

Competing on price is short-term; brands that lead with value, quality, and consumer trust build lasting loyalty and stronger margins Balancing affordability with profitability requires innovation in ...