North Myrtle Beach is preparing for an influx of visitors for the St. Patrick’s Day Parade and Festival, with city leaders ...

E-sports is back for another weekend at The Hangout, drawing teams from across the nation to competitive gaming that began four years ago. Boost at the Beach ...

The City of Myrtle Beach held a “Procurement 101” session for local businesses Tuesday morning, outlining how vendors can work with the city’s procurement division — including details on a local ...

Temperatures are expected to drop again in the Myrtle Beach area, possibly reaching freezing. Here's when to again expect the cold.

The price of gas along the Grand Strand has jumped in the past week, becoming higher than the national average.

MYRTLE BEACH, SC (WMBF) - The Myrtle Beach Area Hospitality Association has launched a new initiative to provide emergency financial assistance to full-time hospitality workers across the Grand Strand ...

Seven of South Carolina's beaches have been named among the top 20 in the South. Two of them are in the Myrtle Beach area.

MYRTLE BEACH, S.C. (WCIV) — The Shrimpgate scandal that has plagued the Lowcountry now extends to Myrtle Beach, after new findings suggest that the shrimp found on some plates might not always match ...

After Phil Fox's death last year, his friends wanted to honor a man who was a fixture in Myrtle Beach’s arts scene.

The City of North Myrtle Beach has announced the retirement of Fire Chief Billy Floyd., effective May 16, 2026, following a long and distinguished career in the ...

The bones of a whale that died at North Myrtle Beach 40 years ago were supposed to be displayed at SC's state museum. But it ...