McDonald's has been teasing a new campaign in which its iconic golden arches are turned upside-down, and we finally know what it's all about. And if you're an anime fan, the whole thing might be a ...

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s the former. It exudes confidence, stripping the brand promise back to ...

Following Russia’s attack on Ukraine, McDonald’s sold its Russian business to a regional franchisee with a caveat: He could serve the same food, but he couldn’t use McDonald’s iconic branding to do it ...

As part of McDonald’s decision to exit, the company pursued the sale of its entire portfolio of restaurants in Russia to a local buyer. McDonald's has the ability to repurchase all of its locations ...

The Russian fast-food chain that was formerly McDonald's has revealed a new logo as it prepares to reopen under new ownership. The branding includes a circle and two lines against a green background, ...

McDonald's pulled out of Russia amid the war with Ukraine, and sold its restaurants. The first rebranded location just opened under a new name, with new logos and uniforms. The menus and restaurants ...

McDonald’s has been rebranded in Russia and the new restaurant’s logo has been revealed. Last month, the fast food chain announced its intention to leave the country due to Russia’s invasion of ...

The new fast-food chain that will take over the 850 McDonald's locations in Russia has debuted its new logo: two orange-yellow sticks representing french fries and an orange circle representing a ...