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Artificially locking customers in may feel profitable today, but it’s a fragile bond in the face of shifting economic needs ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Going to the movie theater now comes with more perks. Consolidated Theatres launched a new loyalty program on Dec. 11.

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Revamping loyalty programs for long-lasting, meaningful value should be non-negotiable for retailers and brands.

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Customers continue to place a premium on value, and several quick-service and fast-casual brands have found that an engaging and effective loyalty program can be one of the best ways to achieve a ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Subway has had a rough couple of years but is betting on nostalgia to bring loyal customers back to the sandwich counter.