Though NBC isn’t discussing Jordan’s role publicly, seemingly everyone else in sports media is. When the greatest basketball player of all time speaks, people listen – and watch, in this case.

Doubleheader Featuring Knicks-Bucks and Clippers-Warriors Averages 3 Million Viewers – Nearly Tripling Last Year’s Viewership on Corresponding NBA Tuesday NBC Broadcast Delivers Largest Under-35 ...

This is the NBA on NBC. Those words, and the iconic sports theme playing in the background as they were said, have not been heard during the broadcast of an NBA game in over two decades. They make ...