Camera company Nikon, despite its rich legacy and history, is pretty much on the ropes these days. While the Japanese optics and imaging company had a strong pool of fans, its lead in the consumer ...

Nikon’s Z50 is the company’s first attempt at an APS-C format snapper with the aim of creating some fresh noise in the crowded system camera scene. To slightly confuse matters Nikon calls this ‘DX ...

Five years is a long time in the world of cameras. So you might expect to find more novelty on the spec sheet of the Z50 II, an entry-level mirrorless model released in November 2024 – half a decade ...

After launching the Z6 and Z7 last year, the next thing people wanted to know is how Nikon planned to expand its new family of mirrorless cameras so that more people could buy them. Because while the ...

As someone who has spent more than a decade reviewing cameras, I know what it feels like to hold an expensive medium format camera and what it feels like to hold an entry-level camera. But, some ...

The Nikon Z50 camera is being billed as a lightweight version of the Z6 and Z7. What makes the new shooter different is its use of an APS-C sensor instead of a full-frame one seen in other mirrorless ...

Explore how Nikon's award-winning products combine cutting-edge design and user-friendly features across photography, video, ...

Early this morning Nikon announced the compact and lightweight Z50 mirrorless camera. It’s the first mirrorless DX format camera in Nikon’s lineup. The Z50 is built around a 20.9 megapixel BSI CMOS ...

In the middle of 2018 Nikon played its hand with a brand new lens mount for a brand new series: Nikon Z. With the Z6 and Z7 at the forefront, the Japanese company laid out its stall for the future.

Until recently, if you wanted to buy a serious camera, you’d get a Nikon or a Canon, brands that dominated the market with a wide range of options for every budget. Competition from Fuji and Sony, ...

Today's camera landscape is ultra-competitive and not terribly lucrative, so it takes a lot of guts to launch a new system. Nikon has done that (again) with the 20.9-megapixel Z50, its first ever ...