Style, as seen in the rearview mirror, is a cyclical thing. The decades seem to move through “passé” to “tasteless” to “challenging” to “classic” – psychologists would probably put it down the ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. When you hear “Omega ...

Daniel Craig has sparked a low-level wobble among watch fans after being spotted in Toronto wearing a vintage Omega Seamaster 120 reference 166.073—the so-called “Deep Blue” with its distinctive dark ...

We break down the four major collections—and myriad subcollections and references—that constitute the Swiss company’s vast offerings.

The Omega Seamaster is one of the most iconic dive watches in history, second only to the Rolex Submariner in name recognition. But unlike the Sub, James Bond’s Omega of choice wasn’t always a dive ...

This year marks the 60th anniversary of the James Bond film franchise, and to celebrate Omega has announced a pair of new Seamaster watches. Worn by Bond since he was first played by Pierce Brosnan in ...

Somehow, the ever deep-diving Omega Seamaster Diver 300M continues to make waves. Ever since its 007-themed refresh timed to Daniel Craig’s final outing as Bond in No Time to Die, the revamped diver ...

“I was convinced that Commander Bond, a naval man, a diver and a discreet gentleman of the world would wear this watch,” says Lindy Hemming, the Oscar-winning costume designer who chose the Omega ...