As it faces potential concerns over its slowing revenue -- including that of its connected TV (CTV) business, demand-side platform The Trade Desk has been in talks with OpenAI to sell advertising time ...

BNP Paribas said Anthropic had the most significant increase in visits and users after its Super Bowl ad, beating out other AI companies. Anthropic, OpenAI, Meta and Google Gemini all aired Super Bowl ...

The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.

Meta’s push into AI subscriptions and OpenAI/xAI’s push into advertising define the next phase of the consumer-AI revenue-model debate. None of the three is comfortable with the convergence.