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Mattel, OpenAI and Barbie

TechCrunch on MSN · 3d

OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.

Entrepreneur on MSN · 3d

Mattel Signs First-of-Its-Kind Deal With OpenAI to Bring ChatGPT to 'Iconic' Toys

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a deal with OpenAI to bring ChatGPT to its "iconic" toys. The toymaker is the company behind popular items,

OpenAI-Mattel Partner: Your Next Barbie Doll Could Be Created with ChatGPT

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

2d

Barbie's about to get a brain — and it's powered by OpenAI

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

1d

Barbie, UNO to get tech makeover? Mattel partners with Sam Altman's OpenAI to bring AI-powered products

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

OpenAI partners with Mattel to infuse AI across toy brands Barbie, Hot Wheels

The joint effort will help build connected toys, personalised content, and other immersive experiences while maintaining ...

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