Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, 2026, during the UFC matchup between Pimblett and Gaethje.
Paramount+ is exploring free content, user-generated content, and interactive shopping features, according to a leaked ...
The UFC's new Paramount Plus deal features a fresh start and new industry standard for how fight fans should consume regular MMA content. Beginning in January, UFC fans will have unparalleled access ...