Love Coke? Loathe Pepsi (or vice versa)? For many, there's no argument, while for others, it's a clear-cut choice. Why is ...

A cola is a cola, so why do two of the biggest names in the business (specifically, Coke and Pepsi) taste so markedly ...

Sure, Coke and Pepsi may look the same, but a sip reveals big differences in taste. What's behind the wildly different flavor ...

The Coke versus Pepsi debate has been around for years. Arguments between soda drinkers can get heated and nobody's mind is swayed by the end. Both companies guard the details of the recipes, but the ...

If you’ve ever heard someone order a Coke and get asked, “Is Pepsi okay?” you know the answer is probably "no," even if they say "yes" to be polite. For some people, that question lands like a minor ...

Coca-Cola stock has raced ahead of PepsiCo this year. It all has to do with the mysteries of taste.

Creatives are saying cheers to Pepsi’s Big Game ad. Ahead of the Super Bowl, Pepsi Zero Sugar unveiled its Super Bowl 60 commercial, “The Choice,” a 30-second ad airing in the second quarter in which ...