A legendary timepiece is about to step into the spotlight. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby’s Geneva, and could sell for up to $1.7 million. The watch is made ...

At last year’s Watches & Wonders show in Geneva, Rolex introduced a brand-new product line called the 1908. A dress watch on a leather strap in yellow gold or white gold with its Perpetual movement ...

Rolex Perpetual 1908 watch in platinum, $30,900 at London Jewelers, 1988 Northern Blvd., Manhasset, LI Jeffrey Westbrook; Stylist Miako Katoh Last year, Rolex grabbed headlines when it unveiled its ...

Now that Tom Brady’s playing days are behind him, he can focus on his other interests—like adding to his watch collection. The NFL legend was at Roland-Garros this past weekend to watch pal Novak ...

Conor McGregor just did the ultimate flex while he was actually flexing. The former UFC Champion completed a high-octane boxing sesh with a $50,000 Rolex on his wrist. McGregor’s not-so-humblebrag ...

A legendary timepiece is about to step into the spotlight. Stream San Diego News for free, 24/7, wherever you are with NBC 7. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's ...