Premier Inn Middle East, a joint venture between Emirates Group and Whitbread, has launched its new Book Direct campaign, marking a major milestone in the brand’s digital evolution. This initiative is ...

The recently launched smartphone application from Whitbread’s Premier Inn has generated more than $1.6 million in total revenue in the three months since its January debut. Created by app development ...

Premier Inn Middle East has appointed Jennifer Edwards as its new Operations Excellence Director. Edwards joins the Middle ...

Premier Inn saw a dip in corporate demand over the summer but benefited from robust leisure demand, keeping overall ...

Premier Inn has adopted what3words location technology to guide guests to the correct entrance. The UK’s largest hotel company will provide guests with a what3words address upon booking. With a recent ...

Premier Inn has said it will consider refunding customers who are unable to stay in hotels due to local lockdown travel restrictions – days after MoneySavingExpert.com revealed some with less flexible ...

Interest in travel to the UK and European region is on the rise among Asian travelers, with Agoda data showing a 20% increase ...

The hotel chain Premier Inn is refusing to refund some customers who've booked to stay in parts of Wales which are subject to strict local lockdowns, even though lockdown laws mean they're now unable ...

The UK's largest hotel brand has had to change its marketing after a complaint to the advertising regulator - removing claims which said buying early means getting the best price. The complaint ...