Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

Okay, 'fess up. Were you the kid who patiently poured cereal into a bowl every morning, hoping that today would be the day the toy promised on the front of the box would finally flow out on top of a ...

It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...