Paramount and Professional Bull Riders are teaming up in a five-year media rights deal that will see Paramount+ become the streaming home for PBR’s “Unleash the Beast,” the highest level of individual ...
Paramount has inked a new five-year media rights agreement to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) tour Unleash The Beast starting in the 2026 season on ...
Gavin Matthews competes during the Professional Bull Riders (PBR) Unleash the Beast bull riding event (Photo by Tayfun Coskun/Anadolu via Getty Images) Paramount and Professional Bull Riders are ...
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