If you’ve been skipping the cereal aisle in favor of more filling breakfast options, you’re not alone. Many traditional cereals have gained a reputation for being sugary, kid-targeted treats rather ...

We love new high-protein options, and General Mills is launching a new Cheerios cereal that flaunts more protein than your average bowl. For a lower-sugar option, General Mills has another cereal ...

Macho men and women, beware. General Mills, the maker of Cinnamon Toast Crunch, Lucky Charms, Fiber One, and Cheerios, has a clever new trick, according to a lawsuit brought against the company this ...

Add Yahoo as a preferred source to see more of our stories on Google. cheerios cereal boxes - Dani Zoeller / Foodie We may receive a commission on purchases made from links. Scanning the cereal aisle, ...

MINNEAPOLIS--(BUSINESS WIRE)--Iconic cereal brand Cheerios is expanding its portfolio of flavors to introduce a new protein cereal offering to its lineup – Cheerios Protein. With 8 grams of protein ...

The Center for Science in the Public Interest, a non-profit consumer advocacy group, filed a class action lawsuit against General Mills Monday, alleging the cereal manufacturer is misleading customers ...

(Reuters) – A federal judge has ruled that General Mills Inc must face a lawsuit claiming it tricked consumers by marketing Cheerios Protein as a high-protein alternative to regular Cheerios, when the ...

This week in branding news, Cheerios bulked up, Orangetheory dialed back its intense look, and the NBA took a risky shot with a recreation of its iconic “Jingle Hoops” ad. Here’s everything you need ...

Packed with protein, the cereal has 8 grams of protein per serving—16 with a cup of dairy milk. General Mills is also launching two more new cereals this season. We love new high-protein options, and ...

Plus three more cereals coming soon that we’re excited to try. Reviewed by Dietitian Emily Lachtrupp, M.S., RD "Key Takeaways" Cheerios’ newest cereal is a Protein Cookies & Crème flavor. Packed with ...