Zeitz: Its very simple, you know the story of the two brothers, one was Adolph Dassler and he called his company Adidas, and his brother was Rudolf Dassler, so he was thinking of calling his brand ...

Following a year of web3 projects from Nike and Adidas, Puma is finally stepping foot into the metaverse. The sportswear brand has announced Black Station, its first web3 website experience, which ...

Footwear is a key piece for a driver since it's directly responsible for speed and brake control. Combining the classic Porsche yellow with engine-inspired graphics, this new collection from Puma aims ...

PUMA and WNBA star Breanna Stewart set the bar for storytelling in women’s sneaker design with the release of the PUMA Stewie 1 “Four-Time.” The shoe, a collaborative effort between Stewart and the ...

Puma has a new comfort-driven and aesthetically bold cushioning technology on the way, an innovation created in collaboration with the MIT Design Lab. And the new compound will debut this month on the ...

No footwear company is having more fun while logging miles than PUMA Running. With high-octane collaborations and major ...

"The borders between lifestyle and active sportswear are disappearing,” says Jan Becker, CEO of Porsche Design. And it’s that blurring of the lines—between what we wear to work and what we wear to ...

PUMA & Manchester City have officially revealed the new 2026/27 Home Kit, which features iconic sky blue colors with a new ...

Puma has appointed 999 Design to create a series of sales events as part of the launch of its new Q1 2007 product range. Following a competitive pitch, 999 Design has been tasked with developing two ...

The World Cup only comes every four years, meaning the excitement has been building for some time. At its core, it is an international soccer tournament — the world’s best national teams competing for ...