Qualitative interviewing encompasses a spectrum of techniques designed to elicit rich, contextualised insights into social phenomena. Approaches range from unstructured conversations, which allow ...

Large language models (LLMs) could help health researchers analyse large qualitative datasets more efficiently, but they should be treated as a secondary analytic lens rather than a substitute for ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. We share the “why” and “how” behind our use of an online discussion board as a ...

Anthropic, the company behind the generative AI tool Claude, claimed in March 2026 that it used an AI interviewer to conduct “the largest and most multilingual qualitative study” ever done. The AI ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...