Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

Referral marketing has come a long way from generic refer-a-friend links. DocuSign gave me the low down on how they use Extole's referral marketing solution to improve lead gen and measure results.

Opinions expressed by Entrepreneur contributors are their own. When looking at successful companies like Airbnb or Dropbox, it’s easy to forget that they too were once a burgeoning startup. Like any ...

As B2B companies become more customer focused, unique opportunities are arising from the deep bonds developed between buyers and sellers. Tactics such as referral marketing have become more prevalent ...