John Lewis grabs most of the headlines with its annual Christmas weepie, but Sainsbury's may have pipped it this year with the adventures of Mog the cat. In Mog's Christmas Calamity, Mog's curiosity ...

Sainsbury’s chief executive Mike Coupe says he believes its festive campaign featuring the fictional cat Mog was the “most successful supermarket Christmas ad campaign ever” as he fails to rule out ...

Supermarket Sainsbury's has emerged as the sector's winner so far in the run-up to Christmas as it became the only one of the major players to notch up a rise in sales. The chain, whose Christmas ...

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