Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating ...

Sales promotion strategies are powerful tools to give marketing campaigns an extra edge in attracting new customers. Sales promotions rely on consumers' price sensitivity to encourage them to try new ...

Nutshell reports that AI tools are transforming sales, enhancing efficiency and productivity, but success hinges on data quality and implementation strategies.

LinkedIn is moving beyond its traditional networking role and into essential business operations.

Oracle is rolling out updates to its CX Sales, Service and Loyalty applications. The enterprise software giant said the latest updates aim to help customers better personalize experiences, foster ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

Businesses often invest great resources in acquiring licenses and implementing sales CRM and marketing automation platforms, hoping for better teamwork, higher productivity, greater efficiency and a ...

Enterprise sales teams have spent years and millions of dollars deploying technology meant to make selling smarter. CRMs capture every… Read More ...

Top 5 CRM software for sales and customer management: compare features, pricing, and best-fit use cases to boost revenue, retention.

Oracle said Monday it will ship the next generation of its sales force automation software within the next two months, as part of its annual update of its customer relationship management tools. The ...

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Sheridan Maine and SML Accountancy are using Marriott Individual Incentives sales promotion vouchers, which give ’100 off a hotel stay’, to drive customer referrals Sheridan Maine, a ...