Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance ...

Agents build pipeline, create content, and run campaigns so the marketer can set the strategy, own the results, and get back to making. June 3, 2026 -- Today at Connections, Salesforce gave marketers ...

Legacy DMPs were built as web cookie collection and distribution platforms, simply associating a cookie with an audience segment and activating it for ad targeting. Yet, in a world in which customers' ...

A new report from Bloomberg raises some uncomfortable questions about Salesforce’s marketing around Agentforce, the company’s ...

Reaching buyers through social media advertising is a part of every marketer’s strategy, and for B2B buyers, the most popular social network to advertise on is LinkedIn. But companies are struggling ...

Salesforce.com is always keen to push the social business agenda, and its latest report tackles advertising on the world's largest social network: Facebook. The purpose of the report from Salesforce's ...

Adobe, Salesforce, and Oracle are building out tech stacks that promise to handle all of a marketer's data needs, but some argue that splitting up responsibilities is a good thing. Instead, some ...

Massive consultancies like Accenture Interactive and Deloitte Digital have been aggressively moving into ad agencies' turf. But agencies should also watch out for the likes of Salesforce, Oracle, and ...

Social advertising is fast outpacing its expected growth, as it hit new levels of maturity in 2014, according to new research from Salesforce. The expected growth of 27% for 2014 seems now to have ...

Social advertising is a huge opportunity for marketers with spend more than doubling from $4.7 billion in 2012 to $11 billion in 2017, according to BIA Kelsey. And 64 percent of advertisers expect to ...