Inside Ritz's salty and star-studded Super Bowl play

The cracker brand has enlisted Jon Hamm, Bowen Yang and Scarlett Johansson to whet viewers appetites.

The Salty Cracker That Gives Fried Chicken A Unique Crust

If you ran out of breadcrumbs at home but you have this salty cracker, you can still make fried chicken with an incredibly ...

RITZ® Crackers Delivers a Salty Slice of Paradise in Its Big Game Comeback

RITZ® Crackers is back for the Big Game, expanding its salty universe with a new ad titled "RITZ Island" airing during the 3rd quarter. Featuring a star-studded lineup of actor and producer Jon Hamm, ...

Ritz Keeps Its Salty Super Bowl Party Going For Year Two

Celebrity Net worth places actor Jon Hamm's personal fortune at $45 million-enough to buy many boxes of Ritz crackers.
Marketing Dive

Ritz doubles down on salty positioning in second Super Bowl campaign

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm ...
NBC Bay Area

Oreo and Ritz Team Up for the Ultimate Sweet-and-Salty Snack

Feeling snacky but can’t decide something salty or something sweet? With Oreo and Ritz’s latest collaboration, you won’t have to. The two companies (both owned by Mondelez) have joined forces to ...