“Celebrating 25 years of Serta's iconic counting sheep is not just about nostalgia—it's a testament to the enduring power of storytelling in building a brand,” said Anne Edwards, Senior Vice President ...

The mattress business may be a jungle right now, but Serta is enlisting some old standbys to soothe people back to sleep. This time, though, its fluffy little sheep are data scientists, turning lab ...

DORAVILLE, Ga., Oct. 23, 2025 /PRNewswire/ -- Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Serta ® will join the 99 th Macy's Thanksgiving Day Parade ® with a ...

For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It’s Over." Developed by lead creative agency Doner, the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 59 min 28 sec ago 1 hour 42 min ago By Brian Bonilla - 4 hours 53 min ago By Phoebe Bain - 5 hours 23 min ago By ...

SYDNEY, AUSTRALIA: Doner, a full-service ad agency based in Detroit, relies on Fairlight’s Constellation console and recently upgraded to the CC-1 FPGA media engine for all in-house post-production ...

Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable consumers no longer needed to count sheep-and ...