Explore how social identity builds a company's image through stakeholder relationships, affecting its perception, bottom line ...

Exploring political behavior and polarization through the lens of social identity theory (SIT) provides insights into how individuals' self-concepts are shaped by their group memberships, influencing ...

Why do some people seem more resistant to misinformation than others? One important, yet often overlooked, factor may be the diversity of our social identities. Our identities shape how we interpret ...

New research suggests that targeted use of behavioural 'nudges' can encourage people to conserve water. Researchers found that rather than giving people general information about the importance of ...

Each year, roughly 30 percent of California students in middle and high school report being bullied or harassed, many because of race, ethnicity, national origin, gender, sexual identity, or some ...

People can switch seamlessly between different social identities, new research shows. Each person has multiple social identities, such as: employee, parent, young person, friend or even fan of a ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook As the 2016 presidential elections approach, the Program on Intergroup Relations and the Center ...