Are you ready to “retweet” something from ServNet on Twitter or “like” its latest Facebook update? With more business being conducted online and the vast majority of auction customers using the ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Think of digital marketing as the whole pie, covering everything you do online to reach people. Social media marketing is ...

The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

Depending on how you use it, social media can either be a digital marketing darling — one that consistently cultivates brand sentiment and strong emotional connections among your customers — or a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media has revolutionized the way businesses connect with their target audience. It ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

For brands, most social media mistakes are self-inflicted. Learn the most common social media faux pas and how to prevent an online crisis before it starts. Opinions expressed by Entrepreneur ...