The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Social media is an ever-changing landscape, ripe with possibility. In 2023, in order to best leverage social media for your business, you’ll need to prepare for what’s on the horizon. Chances are if ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

It’s crucial to research and understand your audience to create a social-media strategy that is tailored to its interests and needs. This will not only help you reach more potential customers but also ...

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

From Instagram to pinterest to YouTube there are a number of social media platforms that firms can use to reach new audiences ...

Posting and following social media accounts for personal pleasure isn’t for everyone, but for businesses, it’s a must. Creating regular content can be challenging if you’re not a natural entertainer, ...