Deloitte’s 2026 Digital Media Trends survey found that 52% of self-identified “fans” (people who follow a show, artist, franchise, etc.) say social media is the main way they discover new TV shows, ...

Forbes contributors publish independent expert analyses and insights. Ian Shepherd is an investor and host of the Business of Creators Kyiv, Ukraine - September 10, 2019: A paper cubes collection with ...

Another year is drawing to a close and with it, 365 days worth of fresh pop-culture moments. From the end of a T-Swift era and the epic Drake-Kendrick feud to the explosion of Chappell Roan and the ...

It's never been more exhausting to be online than in 2024. While it's been clear for some time that monetization has shifted social media into a different beast, this year in particular felt like a ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

From celebrity-fronted runway shows to Rihanna, the beauty brands with the boldest ambitions cut through the noise on social media in 2024. And while engagement with mega-influencers may be waning, ...