Soft goth is making its way back into the mainstream. Think: greige to dark berry lips, cool-toned contours, and an ...

The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we’re ...

In Bustle’s Beauty Detail, we dive into the beauty bags of our favorite talents for intel on the rituals that keep them glowing. Here, Meredith Duxbury tells Bustle about her soft-girl era of beauty, ...

Discover the top wedding hair and makeup trends for 2026. Beauty experts share the latest looks for brides and grooms, from ...

Of course she's launching lip liners in 15 different nudes. Did Kim Kardashian just soft-launch new makeup? The answer is yes. Yes, she did. The reality star and businesswoman is making a return to ...